The Challenge: Three years after Warren Distribution and Highline Aftermarket merged to become the largest manufacturer and distributor in the automotive aftermarket, they needed a new brand to rally their legacy employees and customer base behind.

The Solution: Lean into the legacy of each company.

Copywriter: Duncan Heredia

Graphic Designer: Benjamin Johnson

Senior Art Director: Anna Rissanen

Associate Creative Director: Chris Bazata

Creative Director: Chad Brophy

Head of Production: William Boyer

Agency: Tattoo Projects