SPEEDWAY MOTORSPORTS

The Challenge: Historically hailed as the fastest speedway in racing, Atlanta Motor Speedway needed to shift their marketing strategy after track renovations meant that they could no longer claim the monicker.

The Solution: Show fans that ‘Hotlanta’ is home to the hottest ticket in NASCAR.

Copywriter: Duncan Heredia

Graphic Designer: Seth McCachern

Graphic Designer: Nima Ayagh

Associate Creative Director: Kenny Duncan

Creative Director: Chad Brophy

Agency: Tattoo Projects