Duke University

The Challenge: Duke’s Sanford School of Public Policy needed a brand to cut through all the noise on Capitol Hill and generate enough leads to fill the inaugural of their new hybrid executive Master of Public Affairs Degree.

The Solution: Ask questions. Provide no answers. The ideal candidates are already looking for them.

Copywriter: Duncan Heredia

Associate Creative Director: Chris Bazata

Graphic Designer: Benjamin Johnson

Creative Director: Chad Brophy

Agency: Tattoo Projects